SP’s, since 1964, has been renowned for filling the void in specialised publishing. Today, it is an enterprise also synonymous with ‘quality’.
In 1964, Shri Sukhdeo Prasad Baranwal founded Guide Publications with the aim to arouse public awareness about the Indian armed forces through well-researched and incisive information. In the subsequent years, the Editor-in-Chief and Publisher, Mr Jayant Baranwal, renamed the organisation SP Guide Publications. The company today enjoys the repute of owning and publishing premier magazines in defence and all matters pertaining to military strategy of not just India, but across Asia.
SP’s globally renowned flagship product, SP’s Military Yearbook was launched in 1965. International repute and worldwide readership received a further boost with the launch of SP’s Aviation in 1998, SP’s Land Forces in 2004, SP’s Naval Forces in 2006, SP’s Airbuz in 2008 and a recently launched SP's MAI. Today, together with the SP’s Military Yearbook, the five magazines have successively surged ahead of competitors with a slew of analytical, incisive and insightful articles.
SP Guide Publications also offers its services in graphic designing, printing of the ultimate proven quality. Frontrunners in the field, a conscientious and persistent effort has been to promote, sponsor and communicate the celebrated events, shows and exhibitions related to the industry and defence services held in India and internationally.
World's First and Only Army Journal
Founded in 1964, SP Guide Publications had been into niche publishing with their mega brand SP's Military Yearbook. With launch & success of SP's Aviation, in Feb 2004 SP's Land Forces was launched realizing the need of a dedicated journal to address the issues pertaining to Armed Forces. Mr George Fernandes, the then Defence Minister did the honor by releasing the first issue. The bi-monthly got popular soon with its extensive updates, incisive analysis diverse perspectives on various issues, interviews & expert views. Today, SP's Land Forces receives accolades from ministry, senior officials, serving officers, PSUs & industry globally.
With its unique, out-of-line size, SP's Land Forces has carved a niche for itself and thus adding one more laurel to SP's crown.